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Formula 1 announce Amazon Web Services deal
Formula 1 announced a deal with Amazon Web Services (AWS) on Friday that it said would allow the sport to make decades of archived data and content more accessible to fans and in new ways. The partnership, starting from this weekend’s Austrian Grand Prix, sees AWS become Formula One’s official ‘cloud and machine learning provider’. An F1 spokesman said the deal was a commercial one with financial benefits for the Liberty Media-owned sport, but gave no details. “Formula 1’s got an archive of data, an archive of video and audio; heaps of information,” Formula One’s Director of Innovation and Digital Technology Pete Samara told Reuters at the Austrian Grand Prix. “What AWS...
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