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F1's next engine will need more than storytelling

Telling the Hybrid Power Unit story. That was the key downfall of the 2014 engine regulation change according to many folks you speak to in the paddock. The lack of enthusiasm and a full-throated endorsement of the current Hybrid Power Unit is due to the lack of selling the message, telling the story and marketing? […]The post F1's next engine will need more than storytelling appeared first on The Parc Fermé.
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6mo ago from TheParcFerme.com 0
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