As F1 heads to Miami, Lewis Hamilton believes the sport has finally won over the United States. Before a wheel has turned or a driver has walked the track, Miami fever is upon us. On social media there is no escaping, be it the endless posts from the organisers’ social media teams or the likes of Williams and Aston Martin attempting to flog their special Miami-themed team wear. Seemingly, long gone are the days when the sport was almost like a cult, such were the limited numbers of devoted fans - fans, who despite their love of the sport had been so badly treated by it over the years. But under Liberty Media all that has changed, and with the help of social media (again) and Netflix,...
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