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Fashion giant Hugo Boss tipped to replace AlphaTauri
The AlphaTauri F1 team could be renamed as ‘Boss’ or ‘Boss Orange’ after a reported link up with clothing brand Hugo Boss. World-famous fashion giant Hugo Boss is the front-runner in negotiations with Red Bull to become AlphaTauri’s title sponsor from 2024, according to RacingNews365. How have McLaren turned their 2023 F1 season around? Video of How have McLaren turned their 2023 F1 season around? A final decision is expected to be taken by Red Bull in September but Hugo Boss CEO Daniel Grieder, who worked closely with Mercedes’ Lewis Hamilton in his previous role at Tommy Hilfiger, is said to be keen to add the AlphaTauri brand to the company’s portfolio. Hugo...
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