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Sauber told to change F1 team name for Dutch GP
Aug.22 Sauber has been told to drop its official team name and related branding at this weekend's Dutch GP. For 2024, with the Alfa Romeo naming deal now lapsed, the Swiss outfit decided to adopt a blatant sponsorship approach to its new title – with the online casino Stake taking centre stage. But the official acronym ‘SF1TKS' – standing for Stake F1 Team Kick Sauber – was a clever move amid the reality that Stake, as an online gambling platform, is banned in certain countries. Switzerland's federal casino commission even commenced proceeding against Sauber for illegal advertising. 'If Stake is banned, we will have an alternative team name,' team representative...
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2y ago from OneStopStrategy.com
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