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US race a commercial success for Austin
The 2012 United States Grand Prix has been declared a commercial success for the city of Austin and the surrounding Texas state. A report by Formula Money, which carries out research into the economic benefits of F1, found the race generated upwards of $191 million (£126m) in media exposure for the city. Of that, roughly 80% was generated through television broadcasts both visually and verbally, whilst mentions of Austin and F1 together in written media equated to the remaining 20%. Not only did Austin and Texas benefit, but an additional $150 million (£100m) was generated for associated advertisers, ranking first among the 20-races that season. The inaugural race at the...
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13y ago from TheF1Times.com
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