Not content with Jenson Button's podium in Malaysia, BAR have vowed to start winning races having finally delivered a good game rather than just talked one.
Whereas BAR's two previous podiums, earned by Jacques Villeneuve in 2001, were somewhat fortuitous, Button's was anything but.
The Englishman was the third fastest driver on show and had overtaken McLaren's Kimi Raikkonen for third even before the Finn had to retire.
Having set some devastatingly fast laps in winter testing, the result was full vindication of BAR boss Dave Richards' persistent pre-season boasting that his team were on the verge of a breakthrough to challenge the big three.
"We have proven that what we did over the winter was no game, that this is really where we are. There is no point talking a good game, you have to be able to deliver," Richards told The Telegraph. "I said that last year was a year of building and this was the year we had to put some results on the board.
"To be honest it is the least I expected. Now we have to take it on. We have some new parts coming in Bahrain and in Imola, where we expect rather than hope to be competing for podium places."
Geoff Willis, the designer of the BAR006, has set his sights even higher.
“We would now very much like our first win. It’s stronger than a wish — it’s our plan," he said.
"Jenson has been the bridesmaid for so long that to get on the podium is very strong for him. As soon as you have broken through that barrier you know you can do it again."