Marlboro On The Move?

[Bro. 0]

<H6 class=wsw-storydate>AUGUST 25, 2008</H6>

Marlboro on the move?

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This gave Ferrari a solid long-term budget and no hassles with needing to activate sponsorships. It is seen to be significant that the company has now hired two long-established

marketing men from the bigger British teams with McLaren's Steve Wright and Renault F1's Rhys Edwards. Wright has been running the Johnnie Walker deal for McLaren and Edwards has been looking after ING at Renault.

The rumoured change of heart at Marlboro is believed to have come about because of fears that the European Union will introduce stricter anti-tobacco laws, such as banning point-of-sale advertising or even cigarette machines, if the tobacco companies do not make more compromises. Marlboro has taken its name off the cars, but in some countries has used racing cars on its cigarette packets, rather than running tobacco logos on the cars. There are still Marlboro-styled panels on both the cars and the drivers, and there is no question that these perpetuate the sponsorship, even if that happens only in a subliminal way.

There are other elements that may have led to a change of view, notably the March 2008 spin-off from parent company Altria of the Philip Morris International tobacco businesses.

The departure of Marlboro is not as big a worry as it might appear for Ferrari as most of Ferrari's sponsors would simply switch to direct deals with Ferrari rather than going through Philip Morris. There would be some spare space on the cars but Ferrari is such a strong and successful brand that there are certain to be other sponsors who would leap at the chance of a Ferrari deal. There have been rumours for some weeks that Spain's Santander could leave McLaren for Ferrari if Fernando Alonso is signed by the Italian team, as has been rumoured for some time.

Marlboro is one of the longest-established F1 sponsors. It entered F1 with a small sponsorship of Jo Siffert's March in 1970 and then ramped up the programme with a major deal with BRM. The company was briefly involved in Frank Williams

[AleHop 0]

Maybe that's the reason everybody's talking about Banco de Santander replacing Marlboro.

[Oli 1]

Why is this in the Cafe?

Interesting though. I often wondered how Phillip Morris got anything out of the deal after the tobacco ban. Makes sense that they resold the space.

[Jez 0]

<H6 class=wsw-storydate>AUGUST 25, 2008</H6>

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digg_title = 'Marlboro on the move?';digg_media = 'news';digg_topic = 'motorsport';ShareThis

I agree.

[Rainmaster 7]

I agree.

[Bro. 0]

such a smart a## Jeremy...

But 1.1 billion dollars later and they loose that sponser, thats will hurt ferrari big time, sorry about putting this in the cafe.lol

[The Rumble Strip 0]

The Santander rumour is a good one, if you put the Alonso factor into it as well.

What colours are they again.